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How to conduct compliant text messaging
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How to conduct compliant text messaging

Text messaging can be a great way to reach your audience - if you do it properly

11/13/2014
When: 11/13/2014
2:00 PM
Where: Webinar
Presenter: CJ Arthur, Associate, Direct Marketing Compliance and Laura Deemer, Consultant, Direct Marketing Com
Contact: CompliancePoint
(770) 255-1020

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How to conduct compliant text messaging.




What every marketer needs to know about how to conduct compliant text messaging

It's not just teens who text; marketers do, too! But sending commercial text messages to mobile devices comes under regulatory scrutiny - and failure to comply can mean stiff financial penalties or even the risk of class action lawsuits.

Text messaging can be a great way to reach your audience - if you do it properly.

This webinar covers these key topics:

  • The Federal and state laws that restrict text messages
  • The differences between informational and solicitous texts
  • How to manage Do Not Text requests

In about 45 minutes, you will learn:

  • Who is responsible for compliance - the seller, the marketer or the vendor?
  • When can text messages be used for marketing purposes?
  • What are the best practices to follow when sending text messages?

 

Join CompliancePoint for this informative webinar.


DATE: Thursday, November 13, 2014
TIME:  2 pm Eastern

PRESENTERS:

CJ Arthur, CompliancePoint
Associate, Direct Marketing Compliance

 

Laura Deemer, CompliancePoint
Consultant, Direct Marketing Compliance



 

 

 

 





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