What every marketer needs to know about how to conduct compliant text messaging

It's not just teens who text; marketers do, too! But sending commercial text messages to mobile devices comes under regulatory scrutiny - and failure to comply can mean stiff financial penalties or even the risk of class action lawsuits.

Text messaging can be a great way to reach your audience - if you do it properly.

This webinar covers these key topics:

• The Federal and state laws that restrict text messages
• The differences between informational and solicitous texts
• How to manage Do Not Text requests

In about 45 minutes, you will learn:

• Who is responsible for compliance - the seller, the marketer or the vendor?
• When can text messages be used for marketing purposes?
• What are the best practices to follow when sending text messages?